Sol Adds New Can And Bottle Format

Lager brand Sol has added a sleek 330ml can and a 650ml bottle format to help drive summer sales for the brand. Heineken category and shopper marketing director Toby Lancaster said: “Shoppers will be looking for chilled beers ready for that summer get-together or impromptu big night in with friends.

Lager brand Sol has added a sleek 330ml can and a 650ml bottle format to help drive summer sales for the brand. Heineken category and shopper marketing director Toby Lancaster said: “Shoppers will be looking for chilled beers ready for that summer get-together or impromptu big night in with friends. The new formats are perfect for sharing on these occasions throughout the summer months.”

“The new slim design will also be sure to catch your shoppers’ attention as well as maximizing space. We recommend keeping these in the chiller, and to drive sales, you could cross-promote with barbecue food or sharing bags of tortilla crisps that play on Sol’s Mexican heritage.” The new 330ml can is available in a 4-pack retailing at £4.50, while the 650ml single bottles retail at £2.

Source: Heineken