Solutions Continues to Mix It Up with Beck’s

Solutions updated the different types of packaging (six-packs, crates, cans) to the new design and also created an attractive appearance for the innovation in the mixed drinks range.

Jul 27 2011 --- In the future, the Beck’s brand will rest on two pillars. This is the decision made at Anheuser-Busch: On the one hand, there is a range of strong charismatic beers, on the other, there are beer-based mixed drinks. Both cater to very different target groups and so Solutions was asked to create very distinctive designs.

At the beginning of the year, the Hamburg-based company designed Beck’s Gold’s new masculine look. Now, the goal was to create a clearly different design still in touch with Beck’s brand identity. “The modern upright label design created by Solutions is perfect”, says Käthe Reichert, Senior Brand Manager Beck’s. ”Our brand identity clearly stays intact, yet we have a strong and distinct visual appearance to communicate the different opportunities for enjoyment and to the different target groups.”

Solutions updated the different types of packaging (six-packs, crates, cans) to the new design and also created an attractive appearance for the innovation in the mixed drinks range: Beck’s Black Currant, the limited edition for summer 2011 – following in the style of the other mixed drinks, yet masculine and with a cool black and white look.

Anheuser-Busch became a Solutions customer in 2005 and the close cooperation between the two partners has already lead to the success of other brands, like Haake Beck and Löwenbräu. The shared effort for Beck’s also succeeds in perfectly integrating the design re-launch with yearlong brand campaign for 2011.