Sports drink incorporates lightweight closures
Greater Than, an all-natural, thirst quenching beverage steeped with coconut water and electrolytes has selected Closure Systems International (CSI) as the exclusive closure supplier for its exciting new 2.0 package redesign and national product distribution.
Greater Than, an all-natural, thirst quenching beverage steeped with coconut water and electrolytes has selected Closure Systems International (CSI) as the exclusive closure supplier for its exciting new 2.0 package redesign and national product distribution.
Mark and Jon Sider are the brother duo that created the sports drink in Chicago where it was launched in just a single store. Ever since the product introduction in 2010, the brand has grown at a rapid rate and is now available in more than 200 locations as well as on Amazon.com. To celebrate this widespread growth, the company has undergone a brand renovation which includes its product formula and packaging based on feedback from its customers.
The redesigned package is now capped with CSI’s Extra-Lok V 38mm OD closure. This closure has been designed to be the lightest weight two-lead, 38mm closure in the market while ensuring performance reliability.
Co-owner and co-developer Mark Sider says, “We wanted to emphasize our GREATER THAN branding to our consumers with our message on both sides of the package and on the closure; CSI enabled us to do that. In addition, CSI quickly facilitated color matching and has been very flexible in meeting all of our delivery requirements.”
The sports drink company sought out other closure suppliers and made their decision based in part on CSI’s knowledge and industry-wide standing. “CSI’s technical knowledge and application problem-solving are impressive,” says Sider. “We sought an experienced partner to ensure we would have a trouble-free national rollout.”
Source: Closure Systems International
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