Starbucks has released a new packaging design for its ready-to-drink (RTD) Refreshers drink range in China. The design features bold patterns that aim to appeal to “self-expressive, independent young consumers.”Starbucks says the range is inspired by current “semiotic trends” in packaging design, which incorporate abstract patterns and colors that prompt optimism and self-expression. Moreover, its “whimsical” style hopes to signal narratives that push the “intersection of refreshing juice, green extract, and RTD.”
