Stockmeyer Chooses Crown's "Fluted" Can for Premium Soup Launch
This new 400g decorated can size creates an original "retro" look, providing an alternative to the typical metal soup containers found on retail shelves today.
13/12/2007 The German soup manufacturer Stockmeyer (heristo AG) has introduced a new range of premium soups for the U.K. market in fluted cans manufactured by CROWN Food Europe, a business unit of Crown Holdings, Inc.. This new 400g decorated can size creates an original "retro" look, providing an alternative to the typical metal soup containers found on retail shelves today.
"We wanted a package that would evoke the premium quality of these soups to help us capture market share," says Klaus Weber Marketing Manager of Buss Fertiggerichte GmbH. & Co. KG, filler of the Stockmeyer soups for the UK market. "Our choice is based on the strength of the experience with the shaped 800g can we use for our premium range in the UK. Crown’s unique flute-shaped panels offer a refreshing take on the traditional straight soup can."
Manufactured at CROWN Food Europe’s plant in Seesen, Germany, the steel-shaped food can with EOLE III easy-open ends also features attractive lithographic decoration cleverly using the design to optimize the vertical fluting for a distinctive effect. EOLE III easy-open ends offer best-in-class performance and quality through filling, handling and distribution channels.
