Südpack’s New High-Performance Film is Bringing Convenience to Fresh Meat Packaging

At the IFFA international meat fair in Frankfurt, Südpack Verpackungen GmbH & Co. KG will be presenting the perfect solution: SafePeel TT is a newly developed high-performance film – specially designed for tray sealer applications.

12 May 2010 --- Product protection is the key to fresh meat packaging, ensuring that the sensitive product reaches the hands of the consumers without being damaged. However, consumers want to be able to open packets easily without having to reach for a knife or scissors. Südpack has solved this dilemma just in time for IFFA 2010 with its high-performance film SafePeel TT: This seals securely yet is easy to open – bringing convenience to the fresh meat packaging of the future.

Many types of packaging tread a fine line between safety and convenience. These days, packaging that is easy to open without a knife or scissors is standard. With fresh meat trays, however, it was not possible, until now, to satisfy the requirements for the highest levels of seal safety while allowing the packaging to be easily opened. PP mono-trays with a firmly sealed film were used, which could not be opened without aids. At the IFFA international meat fair in Frankfurt, Südpack Verpackungen GmbH & Co. KG will be presenting the perfect solution: SafePeel TT is a newly developed high-performance film – specially designed for tray sealer applications.

“The development was a real joint effort,” explains Johann Gihr, Head of Business Development Management Fresh Food at Südpack. “The manufacturers Sealpac and ES-Plastic were also involved.” The idea behind the development: The EasyPeelPoint System developed by Sealpac is revolutionising the opening of self-service packaging in the fresh meat segment. Combined with Südpack’s new development, SafePeel TT, and a special tray made by ES-Plastic, consumer-friendly, firmly sealed trays with a PP sealing medium can be opened intuitively and without a knife or scissors.

“Consumer-friendly” means both convenience and product protection: SafePeel TT offers a very safe seal, even if the seams become contaminated, which also satisfies the tough requirements for transport and handling.

At the same time, the new development is characterised by an easy-to-open, fibre-free and uniform peel. The film, which features an oxygen and aroma barrier, is PVDC-free. Other benefits include excellent flatness and anti-curl properties, as well as anti-fog for a clear view of the product. In addition, SafePeel can be printed with repeat patterns – after all, the product has to look good as well as taste good.