Sulapac and Quadpack partner on biodegradable jar for i+m’s deodorant cream
04 May 2021 --- German cosmetics brand i+m is releasing a deodorant cream for its We Reduce! range in a 30 ml biodegradable jar from the Sulapac Nordic Collection by beauty packaging manufacturer Quadpack.
“The Rose Deodorant Cream’s packaging is made of Sulapac material, which is a plant-based biocomposite that biodegrades without leaving permanent microplastics behind,” Pierre-Antoine Henry, head of categories at Quadpack, tells PackagingInsights.
The launch also uses a jar solution for a deodorant product, typically reserved for skincare creams.
“Safe and circular by design, it is a sustainable alternative to conventional plastic, helping the effort towards a plastic waste-free future. It is made of unlimited and renewable resources of raw materials and fully recyclable via industrial composting,” Henry underscores.
Away with plastic waste
Sulapac Nordic Collection by Quadpack is made from wood and plant-based binders. The raw materials are organically recyclable, helping reduce virgin plastic dependency..
“In Quadpack, we have found a partner who has supported us from the very beginning to make serious progress on the subject of sustainable packaging. We had been looking for a plastic-free alternative for a long time and the Sulapac jar offers all the advantages of plastic, but it’s compostable and made from renewable raw materials,” says Jörg von Kruse, managing director of i+m.
i+m's Rose Deodorant Cream in a biodegradable 30 ml jar from the Sulapac Nordic Collection (Image Credits: i+m).
The We Reduce! series was a finalist of the German Sustainability Award Design 2021, due to its plastic-free concept and certified natural cosmetics.
By taking a holistic approach to beauty, integrating ecology, animal welfare and social economy, i+m chooses its partners according to their ability to develop the “radically sustainable” cosmetics of the future, says the company.
“Consumers want to feel closer to nature and are increasingly choosing products that are natural or organic,” adds Henry.
Consumers are selecting brands that show sustainable behavior in all aspects, he says. Brands need to offer better customer experiences with sustainable packaging that does not compromise on quality or aesthetics.
“Sulapac allows companies to meet their sustainability targets with bio-based packaging, while helping to save the world from plastic waste,” he supports.
Spotlight on deodorant packaging
Previously PackagingInsights reported on the sustainable deodorants space and its innovative solutions, including zero waste options.
For example, P&G launched an all-paper tube edition for its Secret and Old Spice deodorants across Walmart stores in the US. Meanwhile, the Lekker Company makes plant-based deodorants in eco-friendly, recyclable paper packaging.
In other deodorant innovations, Unilever’s brand Degree developed an antiperspirant for people with visual impairment and upper limb motor disabilities. The UK trial of Degree Inclusive is expected to commence in August.
Aerosol dispensing experts Lindal Group launched a spray cap branded Teo. The cap boasts a “universal” design, making it suitable for both personal care and home care applications.
By Kristiana Lalou
