Sweet Sensations Sugar Moves Into Pure-Pak Curve

The customer selected the Standard Pure-Pak Curve carton thanks to the larger cap which allows easy pouring of the sugar and the opportunities for stronger branding due to its unique 5th panel Curve.

20/07/07 Sugar has become yet another food type to reap the benefits of being packaged in the Standard Pure-Pak Curve carton.

Azucarera Ebro, the leading sugar producer in Spain, has become a new Elopak customer, with the launch of two different types of sugar packaged in Standard Pure-Pak Curve cartons. Azucarera white sugar is packaged in one-litre Standard Pure-Pak Curve carton and Elo-Cap UP and Azucarera brown sugar is packaged in one-litre Standard Pure-Pak Curve carton with plastic window and Elo-Cap UP.

Launch activity will include a television advertising campaign to run between February and October 2006, which targets all consumers, together with promotion at 'Alimentaria', the largest food exhibition show in Spain.

The customer selected the Standard Pure-Pak Curve carton thanks to the larger cap which allows easy pouring of the sugar and the opportunities for stronger branding due to its unique 5th panel Curve.
       
The flexibility of the system to incorporate the window into the design of the carton was a key priority for Azucarera Ebro. The retailer benefits from a more dependable packaging, with fewer broken packs, while the consumer benefits from a more rigid pack and improved practicality with the re-closable screw cap.