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Swiss Milk Gets...

Swiss Milk Gets Graphically-Enhanced Gabletops

25 Oct 2008
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The Elopak cartons are characterized by their large screw caps, ergonomically contoured easy-grip design, and expanded shelf-facing space for product information and promotional messages.

25/10/08 During early Summer 2008, Milchzentrale Bad Ragaz, a Switzerland-based dairy coop, began marketing "Milch aus der Ferienregion Heidiland" (milk from the holiday region Heidiland) and "Biomilch" (organic milk) in Diamond Pure-Pak Curve one-liter and half-liter gabletop cartons from Elopak

The Elopak cartons are characterized by their large screw caps, ergonomically contoured easy-grip design, and expanded shelf-facing space for product information and promotional messages. The cartons are produced and filled on new Elopak RG21 equipment with integrated cap applicators.

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The carton graphics were designed by Zweidler & Partner GmbH, also of Bad Ragaz, and feature illustrations of the natural landscapes and spas of the Bad Ragaz/Heidiland region. Graphics are printed using UV-flexo technology. The dairy co-op likes the enhanced panel space for conveying higher-profile product image and information, as well as the easy-grip, easy-pour aspects of the cartons.

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