TerraCycle’s Loop zero-waste platform secures Open Farm as first pet food partner in Canada
02 Feb 2021 --- US-based Open Farm is partnering with TerraCycle’s reusable packaging platform Loop in Canada as the first-ever pet food participant.
Consumers located in Ontario can now support the zero-waste model with the purchase of Open Farm’s Freeze-Dried Raw Dog Food in reusable containers that are collected, cleaned and refilled.
“Joining the Loop Store has been an important step in continuing to pioneer ways to reduce our environmental impact,” says Isaac Langleben, co-founder and CEO of Open Farm.
“It’s the perfect way to offer consumers a waste-free option. We believe Canadians are ready for lowering their package-waste footprint, and we are excited to extend our mission to more consumers.”
Away with single-use
Canadian market availability expands Open Farm’s reach and partnership with Loop, first established in the US in June 2020.
Open Farm purpose-built its branded stainless steel tins for the Loop platform, designed to be functional, durable and aesthetically appealing.
The collaborative initiative aligns with Open Farm’s “Do Some Good” mission, continuing its ongoing efforts to positively impact the environment and reduce single-use packaging and disposable waste.
“Loop is designed to be as convenient as the single-use shopping experience while creating a sustainable, circular model for consumption,” says Tom Szaky, founder and CEO of Loop and TerraCycle.
“Collaboration is necessary to tackle the waste crisis head on, and we’re happy to have Open Farm join us to make meaningful progress toward our shared goal of reducing waste.”
How does it work?
Open Farm is available through the Loop platform to Ontario consumers in a broad reach of cities and regions, including the Greater Toronto Area, Hamilton, Kitchener-Waterloo, London, Muskoka region, Niagara region, Ottawa and Prince Edward County.
Once the product is empty, customers simply place the tins back into the Loop tote and schedule a free pick-up from home.
Loop sorts and professionally cleans the packaging and tote bag to stringent health and safety standards, so products can be replenished as needed, creating a convenient, zero-waste shopping system.
The company has also partnered with Certified Humane, Global Animal Partnership and Ocean Wise Seafood to source ingredients from farm to bowl.
In addition, as part of Open Farm’s commitment to ethical and transparent sourcing practices, consumers can instantly trace the origin of every ingredient in their bag of Open Farm pet food by visiting the company’s website.
Pet food pack eco-appeal
Around 91 percent of all plastic waste has never been recycled and the pet food industry is a huge contributor to this issue, according to Open Farm.
Two Open Farm canine favorites are available waste-free through the Loop store: Harvest Chicken Freeze Dried Raw and Pasture Raised Lamb Freeze Dried Raw.
Offering nutrition and delicious taste, Open Farm Freeze Dried Raw contains 85 percent of protein from raw animal ingredients, mixed with organic fruits and vegetables, made easy to serve.
Notably, Open Farm was the first company in the industry to create a nationwide pet food packaging recycling program with TerraCycle in 2014.
In the same space, German pet food company Zooplus opted for Mondi’s recyclable plastic packaging for the new flavors of its premium pet food brand Wolf of Wilderness.
The FlexiBag Recyclable and BarrierPack Recyclable form-fill-and-seal reel material are both certified recyclable by the Institute cyclos HTP.
Edited by Kristiana Lalou
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