Thatchers Cider Switches to New 500ml Bottles
Thatchers Gold, Thatchers Pear Cider, and Thatchers Oak Matured are now being bottled in the new, lightweight packaging.
01/04/08 Following the introduction of a new-style 500ml bottle for its range of single variety ciders, Thatchers Cider has now made the same change for other 500ml products in its portfolio.
Thatchers Gold, Thatchers Pear Cider, and Thatchers Oak Matured are now being bottled in the new, lightweight packaging.
Pear Cider and Oak Matured remain in green glass, while Thatchers Gold makes the change to brown glass, with a new gold neck collar.
“The new, shorter bottle has stronger shelf presence, as well as being fridge friendly,” said managing director Martin Thatcher. “Mindful of minimizing packaging requirements, we have also reduced the weight of the bottle.”