The Gluten Free Bar Launches 'Spot The Gluten Free Bar Bear' Contest To Coincide With New Packaging Launch

01 Nov 2017

Gluten Free Bar, a leading brand for fun and flavorful gluten free snacks, is challenging fans to go out into the wild and "Spot the Gluten Free Bar Bear" in its natural habitat at their local grocery and health food store. Consumers spotting the new Gluten Free Bar bear are encouraged to snap a photo with the new bear packaging, tag Gluten Free Bar on social media, and use the hashtag #WildGFBear to enter to win a month's supply of Gluten Free Bar products.

Gluten Free Bar fans can spot the bear at select locations through 20 November. The contest coincides with the announcement of Gluten Free Bar revamped packaging featuring its new hand drawn bear and colorful design. The new packaging begins rolling out on Gluten Free Bar Bars across the US this month. The remaining Gluten Free Bar products, including Bites and Power Breakfast, will receive a fresh new look later in 2018. "The Gluten Free Bear has actually been part of our brand for several years, and incorporating him into more of our packaging brings an element of fun to our products that we felt was missing," said Elliott Rader, co-founder and partner at Gluten Free Bar.

"We know that many consumers still equate 'gluten free' with 'tastes bad.' While there are a lot of great things about our snacks, we pride ourselves on making products that taste amazing and we want consumers to know that. After all, eating something that tastes amazing and is better-for-you should be a fun part of your day. The Gluten Free Bear represents that fun and flavorful component and we let our certifications and ingredients speak to the quality and nutritional aspect of our products." The Gluten Free Bar specializes in better-for-you, gluten free snacks, and the product recipes will remain the same throughout the packaging revamp.

"We are simply updating the first impression of our product to more closely match what we believe in and our culture," said Marshall Rader, co-founder and partner at Gluten Free Bar. "Our consumers will have the same product experience they have come to love just with an enhanced look. We think launching the contest is a fun way to show off our new packaging and to engage Gluten Free Bar fans. We are excited to see where our bear will be spotted – don't forget this is a roll-out so you may have to dig through bear imposters – to spot him!"

Guidelines for the "Spot the Gluten Free Bar Bear" contest include:

One entry per social media account per day
Entries must include the hashtag #WildGFBear
All entries must tag @theGFB social properties
All entries must be submitted by 20 November, 2017 at 11:59 p.m. EST
The Gluten Free Bar, located in Grand Rapids, Michigan, is a Certified B Corporation dedicated to a triple bottom line of people, planet and profits.

Source: Gluten Free Bar