The Greek Gods® kefir goes to market in package designs by the Biondo Group Inc.
Biondo Group, a Stamford, CT-based branding strategy design firm, was asked to develop a The Greek Gods® Kefir Low Fat Cultured Milk line of packaging to enhance the brand equity of The Greek Gods® Greek-Style Yogurt, giving the Kefir line a dynamic, modern look.
Hain Refrigerated Foods, Inc., Woodinville, WA, makers of The Greek Gods® brand, and a leader in the Greek Style Yogurt category, has, as a natural extension, recently introduced a line of The Greek Gods Kefir Low Fat Cultured Milk.
“We were asked to develop a packaging solution that would be consistent with the flavors and ingredients used in the existing products but also to develop a line with its own personality. After approaching this project from several design directions, we decided that the best way to reinforce the brand’s positioning was to highlight the classic beauty of Greek Gods themselves. By utilizing large visages of the Gods – Athena, Poseidon, Eros, and Hermes – we established an immediate connection between the product and imagery,” say Biondo representatives.