The new Fridge Vendor™ 12-pack paperboard beverage package

It is longer and thinner than the traditional 12-pack package, fits easily in the refrigerator and provides a handy dispensing feature.

It is longer and thinner than the traditional 12-pack package, fits easily in the refrigerator and provides a handy dispensing feature. Produced on the co.'s Quikflexw machinery, the Fridge Vendor is, with some minor modifications, compatible with existing filling line processes. Used first by Coca-Cola Consolidated in the Carolinas, the package has been credited with increasing its sales of 12-packs by a double-digit rate, with consumer excitement "palpable," according to the soft-drink producer.