The Portable Wine Revolution Has Begun
Three Thieves Wants to Know: Where in the World Do You Bring the Bullet?
30/04/06 ST. HELENA, Calif. -- The Three Thieves, the trio of rule-breaking wine purveyors, who last year set the American beverage world-a-buzz with 1 liter Tetra Brik(R) Bandit varietal wines, have launched a high quality California appellation Pinot Grigio and Cabernet Sauvignon in a brand new package. The twist? More akin to the juice box than the wine bottle -- this Tetra Prisma(TM) 250ml four-pack is designed to add convenience to any lifestyle.
"We've done away with corks, wine openers, and bottles," explained Thief Charles Bieler. "We're going one step further and liberating wine lovers everywhere from the glass."
Each 250ml mini-box (dubbed a "Bullet") contains one-third more than the wine industry standard for single-serve portions and is sealed with an easy- to-open pull tab. Ideal for outings, the package is also perfect at home for parties and gatherings. Best of all, the Bandit "Bullets" allow consumers to enjoy a great tasting glass of wine anytime without needing to open an entire bottle at one sitting.
"Bandit Bullets can be enjoyed anywhere people are comfortable with a beer in their hand ... enjoying fine wine wherever and whenever it suits them." declares Bieler. Considering that consumers are reporting they are drinking wine more frequently that beer for the first time in U.S. history, the timing for the Bullet seems perfect. (Gallup Consumption Habits Poll, July 2005).
Three Thieves wines have been known for over-delivering in terms of wine quality. The wine in this package is no exception. Relying on their insider grower contacts, the varietals are sourced and produced from California's elite, cool-climate vineyards. Bandit wines consistently garner Gold and Silver medals in wine competitions across the country, tasted against wine twice the price and higher.
Eco-friendliness makes the package all the more appealing. Made of sustainable materials (70% paper -- a renewable resource), Tetra containers are efficient, safe, lightweight. The packaging contributes to a significant reduction in the use of fossil fuels and harmful emissions because it's lighter to transport.
Never wavering from their mission, the Three Thieves continue to make quality wine more accessible to the public by finding ways to make wine an easy and everyday pleasure. "And, this is only the beginning!" says Bieler. Stay tuned for the Three Thieves' next great steal...
Suggested Price: $8.99/four-pack
Available: Nationally
