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Tic Tac Silvers sport new...

Tic Tac Silvers sport new packaging.

01 Nov 2002
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FERRERO USA unveils new packaging for its everyday variety of Tic Tac Silvers. Windowed cardboard boxes replace the previous clear acetate boxes, reducing cost and boosting everyday appeal, according to the company. Available in peppermint and orange, wrapped mints pack 3.5 ounces per box and ship 12 per case. 

FERRERO USA unveils new packaging for its everyday variety of Tic Tac Silvers. Windowed cardboard boxes replace the previous clear acetate boxes, reducing cost and boosting everyday appeal, according to the company. Available in peppermint and orange, wrapped mints pack 3.5 ounces per box and ship 12 per case. They have a SRP of $1.99, S1 less than the former packaging. Silvers are backed by $15 million in ad and promotional support, including sampling.

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