Tiger Beer Launches New Multi-Pack Can Format

Asian lager brand Tiger Beer has launched a 4x330ml can pack. Toby Lancaster, category and shopper marketing director at parent company Heineken, said: “Tiger Beer’s courageous spirit appeals to the trend-conscious consumer, and we know the new can-pack format is right up their street.

Asian lager brand Tiger Beer has launched a 4x330ml can pack. Toby Lancaster, category and shopper marketing director at parent company Heineken, said: “Tiger Beer’s courageous spirit appeals to the trend-conscious consumer, and we know the new can-pack format is right up their street. We’re confident the new product will help retailers unleash higher lager sales this summer and beyond, so retailers should stock up now to reap the benefits.” The new can packs retail at £4.50. Tiger is also available in 640ml bottles retailing at £2.

Source: Tiger Beer