Truvia Natural Zero-Calorie Sweetener is Now Available in Spoonable Packaging

Truvia Spoonable marks another first milestone for the market leader in natural zero-calorie sweetness.

26 May 2010 --- Truvia natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf is now available in spoonable packaging. Truvia spoonable is designed for use at home for consumers to spoon and sprinkle just the right amount of Truvia natural sweetener into coffee or tea, and onto cereal or fruit.

"Since introduction 18 months ago, Truvia natural sweetener has become the third largest brand in the sugar substitute category.  Consumers have voted with their grocery carts choosing both the 40 and 80 count cartons in numbers that have grown each month.  Today we are introducing a spoonable option that gives consumers more flexibility in using Truvia natural sweetener where sweetness is desired in foods and beverages", said Zanna McFerson, Assistant Vice President, Cargill Health and Nutrition and business director for the Truvia brand. "The introduction of Truvia spoonable is in response to growing demand and consumer requests for another way to enjoy their favorite natural sweetener."

The Truvia brand continues to drive growth and innovation in the sugar substitute category.  Truvia tabletop sweetener has achieved a 7.6 percent of U.S. retail sales of the sugar substitutes category, surpassing Merisant's Equal (aspartame) for the past 16 weeks.

Truvia spoonable comes in an attractive jar that is reminiscent of a sugar bowl and is recyclable. The container can be repurposed to store small items at home, work or school.

Truvia natural sweetener sprinkles like sugar, has a crystal form, and a clean sweet taste.  One teaspoon of Truvia spoonable is equivalent to the sweetness of 2 1/2 teaspoons of sugar.

Truiva spoonable is the equivalent in servings of an 80-count box of Truvia natural sweetener and will be available nationally at grocery retailers with the suggested retail price of $6.99.