Al Wefag, the market leader in sugar confectionery in Saudi Arabia, has launched its gummy candy series Borgat in two sizes of UniPak tubs from RPC Superfos, citing the particular benefits of more branding space, a more vibrant look and a better finish over its previous packaging format.
Al Wefag, the market leader in sugar confectionery in Saudi Arabia, has launched its gummy candy series Borgat in two sizes of UniPak tubs from RPC Superfos, citing the particular benefits of more branding space, a more vibrant look and a better finish over its previous packaging format.
A square 89x89mm pack and 129x129mm square family pack with handle have been selected for the confectionery brand. The convenient, tamper resistant injection moulded polypropylene tubs, which feature transparent lids for high visibility of the contents, help to convey a premium image on shelf.
Targeted at both children and adults, Borgat sweets are widely popular and the new packaging is only expected to increase this popularity. According to Jules Ang, Marketing Manager for Al Wefag, the feedback from distributors is encouraging and the packaging embodies the quality of the contents:
“Our sweets are of a very high quality and through the new pack we have found a great ambassador for our gummy candy. The pack is the first to meet the eye of the consumer so the look is crucial and the UniPak tubs represent our quality standards in the best possible way.”
An attractive aspect of the UniPak for Al Wefag was the display surface that makes it possible to show a brand in a razor sharp, eye-catching manner with a family image for a variety of sizes and shapes.
“We are so pleased with the result that we are motivated to further improve our packaging portfolio and replace existing solutions with new ones from RPC Superfos,” concludes Jules Ang. “In addition, all along the process we have felt very well treated by their attentive and flexible team.”
baby & toddlers; bakery; confectionery; dairy; desserts & ice cream; fruit & vegetables; hot drinks; household; meat, fish & eggs; other industries; pet food; pharmaceuticals; ready meals & side dishes; sauces & seasonings; snacks; soup; sports nutrition; spreads
RPC Superfos designs, develops and manufactures innovative plastic packaging solutions. We offer injection moulded and thermoformed packs with superior end user appeal. Our solutions add value to your products no matter what and where your market is.
Packaging solutions from RPC Superfos create on-shelf impact, preference for our customers’ products and a high level of user convenience. For any segment - from surface coatings to dairy products - our extensive product lines offer a perfect packaging solution.
In addition, we excel in design development and have a proven track record in bespoke packaging solutions, not least through the RPC Superfos Innovation Center, an advanced technical playground for idea generation and prototype testing. It makes you move fast from concept to delivery of your pack.
Speed-to market and supply chain efficiency
Your production conditions and logistics are at the center of our attention. We strive to ensure speed-to-market and to contribute to your supply chain efficiency by providing packs with optimal stack ability and low weight.
International presence
Packaging solutions from RPC Superfos add value to our customers’ products worldwide. Our sites and distribution centers are located in Europe, North America and in the Balkans.
More than 2,400 employees in +35 countries work every day to meet the needs of our customers, uniting cutting edge technology with first class professional service and support. RPC Superfos manages a complex supply chain with millions of packaging units produced, stored and shipped every year.
We care
The health and safety of our employees is a top priority, just as we comply with the highest requirements for quality and hygiene in our production.
We keep optimizing our production facilities and make sustainable and environmentally friendly choices as an inherent part of our daily management. By offering lightweight and durable plastic packaging solutions, we help our customers achieve their environmental responsibilities.
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