Two New Flavours and a Redesign for Dorset Cereals
29 Jul 2013

Dorset Cereals Granolas have been given a brand-new look. The four varieties have been redesigned to look brighter and include two new recipes, Oat Granola and Berry Granola, alongside the recipes Honey and Chocolate Granolas.
Dorset Cereals Granolas have been given a brand-new look. The four varieties have been redesigned to look brighter and include two new recipes, Oat Granola and Berry Granola, alongside the recipes Honey and Chocolate Granolas.
In Dorset the cereals are made in traditional baking trays, using kitchen cupboard ingredients, no palm oil or artificial anything.
- The new Oat Granola is a mix of oats and sunflower seeds gently baked, with golden syrup and a hint of vanilla.
- The new Berry Granola is a mix of oats, baked with crushed raspberries and blackberries.
- The Honey Granola contains real honey and is packed with pecans and almonds, while the Chocolate recipe combines 50% cocoa Fairtrade chocolate with macadamias.
Virginie Lenfant, Marketing Manager at Dorset Cereals, said: “We’re very proud of our new granolas.
“We’ve taken a bold step, adding brightness to our iconic and loved pack design, which we think looks amazing on shelf.
“Oats are great, not only are they filling and release energy slowly, they’re also very versatile.
“We tasted lots of different recipes before coming up with Oat and Berry Granolas and we think people will agree that they make a fantastic breakfast.”
New Dorset Cereals Oat Granola is available from all major retailers, RRP £2.99 for 550g.
New Dorset Cereals Berry Granola, as well as the existing Honey and Chocolate Granolas, is available from all major retailers, RRP £3.79 for 550g.
Source: Dorset Cereals
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