Violator label

Promo Edge offers PromoFlag, an automatically applied violator label that flares out from the package, calling attention to the product on store shelves. Because it stands away from the package, it is as effective as neck hangers in attracting consumers to the product, company says.

Promo Edge offers PromoFlag, an automatically applied violator label that flares out from the package, calling attention to the product on store shelves. Because it stands away from the package, it is as effective as neck hangers in attracting consumers to the product, company says. Label can carry promotions such as coupons, rebate offers, or sweepstakes entries. It can also be used as a violator to announce new product features, highlight consumer use information, or call attention to promotional offers. Materials consist of both paper and plastic, according to the company.