Vitamin water with a twist
ACTIVATE is an innovative, enhanced vitamin beverage with a proprietary cap design that stores vitamins separately from the water, enabling the vitamins to stay fresh and potent. A twist of the cap releases the vitamins, providing a fresh dose of vitamins for the consumer.
ACTIVATE is an innovative, enhanced vitamin beverage with a proprietary cap design that stores vitamins separately from the water, enabling the vitamins to stay fresh and potent. A twist of the cap releases the vitamins, providing a fresh dose of vitamins for the consumer.
The bottle, from Zuckerman Honickman via Amcor and Constar, includes brightly colored, offset-printed shrink-sleeve labels. The unique cap, patented and provided by Portola Packaging, features a two-piece closure that is assembled after filling. The closure halves snap together with an interference fit to insure a leak-proof seal.
Activate’s PET bottle is made with 100% post-consumer recycled plastic. According to Jesse Merrill, ACTIVATE’s Marketing Director, the use of PCR provides a sustainable solution for packaging and delivering the product with minimal environmental impact.
After discovering that vitamins and other healthy added ingredients lose potency while sitting dormant in water, Activate created a unique patented cap to retain and preserve the vitamins until they’re ready to drink.
Activate features a collection of all-natural, nutrient-enhanced beverages in a range of varieties free of sugar, calories and preservatives. Activate retails for $1.99 per bottle and is currently sold in states in the West and Southeast. The company has plans to distribute into the Northeast in 2012.
Activate’s PET bottle is made with 100% post-consumer recycled plastic. According to Jesse Merrill, ACTIVATE’s Marketing Director, the use of PCR provides a sustainable solution for packaging and delivering the product with minimal environmental impact.
After discovering that vitamins and other healthy added ingredients lose potency while sitting dormant in water, Activate created a unique patented cap to retain and preserve the vitamins until they’re ready to drink.
Activate features a collection of all-natural, nutrient-enhanced beverages in a range of varieties free of sugar, calories and preservatives. Activate retails for $1.99 per bottle and is currently sold in states in the West and Southeast. The company has plans to distribute into the Northeast in 2012.
Source: Amcor
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