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Wheaties Is Releasing Classic Packaging Featuring The Retro Image Of Bruce Jenner

15 Feb 2012
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In its continued celebration of championship performance, Wheaties, the Breakfast of Champions, is releasing three new Wheaties boxes featuring retro images of former Wheaties Champions Muhammad Ali, Bruce Jenner and Mary Lou Retton.

In its continued celebration of championship performance, Wheaties, the Breakfast of Champions, is releasing three new Wheaties boxes featuring retro images of former Wheaties Champions Muhammad Ali, Bruce Jenner and Mary Lou Retton. Since achieving their world champion status, these three athletic legends have continued to inspire America’s future athletes. Each has also maintained a deep appreciation for the role nutrition played – and continues to play – in their performances. Wheaties is proud to be a strong nutritional choice for yesterday’s and today’s athletes with long-lasting energy from 100% whole grain flakes.

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“Their respective records speak for themselves, but it is their legendary performances that have made each champion an inspiration to so many,” said Betsy Frost, Wheaties marketing manager. “Wheaties’ fans have long asked for these icons to be featured on the box again. We’re thrilled to fulfill their requests and once again honor each athlete’s spirit of championship.”
 
Muhammad Ali
Known as “The Greatest”, and first featured on Wheaties packaging in 1999, Muhammad Ali is a global sports icon. Since retiring, Ali has devoted his life to being a role model for children, helping to fight hunger and actively promoting the importance of a healthy lifestyle in order to achieve greatness.
 
“To be recognized once again by Wheaties – Breakfast of Champions – is an incredible honor,” said Muhammad Ali. “Proper nutrition was an important part of my training regimen as a boxer, and I’m proud to support Wheaties as it continues to do great work in fueling some of the highest performing champions of our day.”

Source: Wheaties
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