Wine Pouch (R)evolution Wins Eight International Awards
27 Nov 2015 --- The year ends in style for Reverse Innovation. Wine Pouch (R)evolution, the innovative flexible wine packaging created by the brand and product design agency based in Milan and Amsterdam, has won three more awards in 2015, making for eight international prizes in total.
In November, the agency’s team flew to Berlin to receive the Red Dot Communication Design Award and in September they participated in the prestigious Pentawards in London. And there's more: during the Ambiente Trade Fair which will be held in Frankfurt in February, Reverse Innovation will receive the German Design Award 2016 for the same project.
In 2014 Wine Pouch (R)evolution received awards from The Dieline, the Good Design Award from the Chicago Athenaeum Museum, FAB, How Design and A Design. The project aims to change the image of wine sold in pouch, or as a "bag in box", which is synonymous with poor quality. Styled to appeal to a discriminating and attentive consumer, its design (patent pending) reinterprets the classic "Bordeaux” bottle in an intelligent way.
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