Dairy Crest Launches Country Life Best Of British Pack
Dairy Crest is bringing back its popular Best of British Pack across the Country Life block butter portfolio, in support of British dairy farmers. The Best of British Country Life Pack, first introduced during the Queen’s Jubilee in 2012, has undergone a design refresh to give increased stand-out on shelf.
Dairy Crest is bringing back its popular Best of British Pack across the Country Life block butter portfolio, in support of British dairy farmers. The Best of British Country Life Pack, first introduced during the Queen’s Jubilee in 2012, has undergone a design refresh to give increased stand-out on shelf.
Country Life, which proudly carries the Red Tractor seal of approval, is made with 100% British milk, sourced exclusively from British dairy farms. The re-introduction of the packaging highlights Country Life’s ongoing support for the British dairy farming industry and taps into increasing consumer interest in British food provenance, aligned with Country Life’s heritage. The Best of British design will join the on-pack Red Tractor and Prince’s Countryside Fund logos, highlighting Country Life’s commitment to responsible farming and the British countryside.
Louise Pike, head of butters & spreads, Dairy Crest comments: “We are proud to be re-launching our Best of British pack. The refreshed design taps into consumers’ interest in British produce, whilst the history and heritage of Country Life mean that it is perfectly placed to promote its support of the British dairy industry. The pack will have great impact on shelf and remind consumers to buy British.” The new pack design will appear on Country Life Salted & Unsalted Butters (250g) from mid-November. Both packs carry an MRSP of £1.60.
The total Country Life butter brand is currently valued at £55.9m.
Source: Dairy Crest
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