19 Jan 2023 --- Yeo Valley Organic is replacing its 350g and 450g yogurt tubs’ single-use plastic lids with a reusable alternative following success in its first trial of removing covers from its greek yogurt line. Sebastian Rusu, head of brand planning & consumer communications at Yeo Valley Organic, tells PackagingInsights that the company wanted to “make sure that the packaging of [its] products is coming in as low impact as possible – this is why we’ve started this project.” He continued that the change will remove 145 metric tons of plastic annually – “that’s the equivalent of 188 Friesian cows, 24 African elephants or 17 tractors.”
