Innova Market Insights data indicates that supplement launches increased by 5% on average from October 2019 to September 2024. Sixty-five percent of these launches were packed in a Bottle, but Standing Pouch had a 92% growth in five years. Additionally, only 19% of supplement packaging had sustainability claims, with reusable, vegetable and bio-based claims gaining ground globally. This highlights how, despite the growing trend in supplements, sustainability remains lagging behind.
Freshness is a key factor consumers use to assess F&B packaging quality, according to Innova Market Insights. Barrier coatings on packaging help preserve freshness and flavor by protecting products from bacteria and external contaminants. New product launches indicate that brands are increasingly emphasizing this packaging benefit in their communications.
According to Innova Market Insights data, food product packaging launches for Valentine’s Day recorded a 14% CAGR between October 2020 and September 2025. Confectionery accounted for more than two-thirds of these launches. Nearly half were packed in folded boxes, and 71% in plastic.
According to data from Innova Market Insights, consumers view glass as a sustainable material for F&B packaging, with 34% of global consumers considering it to be very sustainable. In addition, 65% of consumers separate glass packaging in their household for recycling purposes.
Innova Market Insights data indicates an increase in festive-themed F&B packaging launches globally. Brands give familiar foods and drinks a holiday makeover, turning everyday products into giftable treats with packaging that feels festive and special.
Innova Market Insights data indicates an increase in premium product launches for F&B, with an average annual growth rate of 7% between October 2020 to September 2025. The majority of these launches occurred in the Hot Drinks, Snacks, and Confectionery categories. Meat Substitutes with a premium claim recorded the strongest growth rate over the five-year period.
Innova Market Insights data showed an average annual growth of 10% in F&B launches with a Responsible Source claim from October 2020 to September 2025. Dairy and Soft Drinks had the largest share of these launches. The greatest five-year increase in the Responsible Source claim was seen in packaging within the Spreads category.
