Innova Market Insights data indicates a 3% average annual growth for global F&B launches in fiber-based packaging from July 2019 to June 2024. Of these launches, 18% were in the Bakery category, while the fastest increase for fiber-based packaging use was in the Soft Drinks category. Carton was the leading fiber-based material for NPD. Nearly half (45%) of fiber-based launches had recyclable claims.
Innova Market Insights data highlights rising momentum in Easter-related F&B packaging launches, with an average annual growth of 11% between 2021 and 2025. Brands are increasingly leveraging seasonal packaging to capture consumer attention, introducing playful shapes, innovative formats, and limited-edition designs. Colorful eggs, bunnies, and spring motifs continue to define F&B packaging design during the festive period.
On this year's Zero Waste Day, consumer interest in minimizing their environmental footprint comes into focus. According to Innova Market Insights, nearly one-third of consumers worldwide associate waste reduction directly with protecting nature. This shift is reshaping the F&B aisle, with more launches touting reduced or minimal packaging as brands race to meet demand for smarter, more sustainable formats.
Freshness is a key factor consumers use to assess F&B packaging quality, according to Innova Market Insights. Barrier coatings on packaging help preserve freshness and flavor by protecting products from bacteria and external contaminants. New product launches indicate that brands are increasingly emphasizing this packaging benefit in their communications.
According to Innova Market Insights data, food product packaging launches for Valentine’s Day recorded a 14% CAGR between October 2020 and September 2025. Confectionery accounted for more than two-thirds of these launches. Nearly half were packed in folded boxes, and 71% in plastic.
According to data from Innova Market Insights, consumers view glass as a sustainable material for F&B packaging, with 34% of global consumers considering it to be very sustainable. In addition, 65% of consumers separate glass packaging in their household for recycling purposes.
Innova Market Insights data indicates an increase in festive-themed F&B packaging launches globally. Brands give familiar foods and drinks a holiday makeover, turning everyday products into giftable treats with packaging that feels festive and special.
