Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands
+31 26 319 2000
Who we are
Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.
Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.
Why Connect?
Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.
Our tools help customers to be more productive, make better decisions and get the results they expect.
Services
- New Product Insights
- Global Consumer Insights
- Market Sizing
- Innova Trends Framework
- Innova Reports
- Ingredient Genius
- Quest
- Product Retrieval
- Consulting

PACKAGING & TECHNOLOGY NEWS
02 Jun 2023 --- UPM Biochemicals has announced a new partnership with polyester resin specialist Selenis that will deploy forest-sourced materials from Germany into plastic packaging applications... Read More
PACKAGING & TECHNOLOGY NEWS
01 Jun 2023 --- DS Smith’s Charitable Foundation has granted funding to the De Hoge Veluwe National Park in the Netherlands to help safeguard biodiversity, amid growing fears of climate... Read More
PACKAGING & TECHNOLOGY NEWS
01 Jun 2023 --- Glass packaging manufacturer Vetropack is “cautiously” ramping up operations at its Gostomel plant in Ukraine after the production facility was severely damaged during a... Read More
PACKAGING & TECHNOLOGY NEWS
30 May 2023 --- Amcor, Delterra, Mars and P&G have announced the launch of a partnership to stem the tide of plastic pollution in the Global South. The companies say they will work together to... Read More
PACKAGING & TECHNOLOGY NEWS
26 May 2023 --- In the dynamic landscape of packaging materials, glass has stood the test of time as a trusted and proven choice for health-conscious consumers, according to industry experts. Glass... Read More


Soups & sauces witnessed a +1% average annual growth (Global, CAGR 2018-2022), with Glass as the leading material in newly launched soups & sauces packaging. Furthermore, one... Read More
F&B product launches in glass packaging have a +3% average annual growth between 2018-2022. While sauces and seasonings had the most launches in glass packaging in 2022, fruit and... Read More
According to Innova Market Insights, Bakery NPD witnessed a +4% average annual growth over the past four years, with one out of three bakery launches globally being Sweet Biscuits/Cookie.... Read More
Product launches in the soft drink category have a stable growth path. Juices and nectars, carbonated beverages, and iced tea were the most launched soft drink subcategories in 2022.... Read More
Confectionery product launches have registered a +3% average annual growth between October 2017 and September 2022. Chocolate Blocks are the top launches for confectionery products (21%),... Read More

26 Apr 2023 --- In this PersonalCareInsights webinar, we revealed clean beauty innovations, discussed the impact of the latest industry regulations and shared how personal care brands can smartly contribute to the circular economy.Watch this webinar as we presented exclusive global data from Innova Market Insights and spoke with experts from Givaudan, Arkive and the European Environmental Bureau.
10 Nov 2022 --- Innova’s global insights director, Lu Ann Williams, presents the eagerly awaited Top Ten Trends for 2023. Discover the consumer and industry insights that will inspire successful innovation over the coming year. Covering the full spectrum of the food and beverage industry, Innova’s Top Ten Trends are the vital guide to future market opportunities.
09 Sep 2022 --- Watch this highly anticipated webinar hosted by PackagingInsights in which we unraveled Innova Market Insights’ top packaging trends for 2022. Topics ranged from food waste-fighting packaging and plastic pollution solutions to bio-based innovation and connective engagement technologies.
12 Apr 2022 --- The COVID-19 pandemic has reshaped the packaging industry, accelerating e-commerce expansion, heightening consumer hygiene concerns and refocusing industry efforts around “building back better” with circular economies. But what lasting impacts will the COVID-19 experience have on the packaging industry? Join us as we explore the future of packaging in a post-pandemic world with Akhil Aiyar, projects leader at Innova Market Insights.
16 Sep 2021 --- This webinar explores the accelerated growth of e-commerce home food delivery in the COVID-19 age, with special focus on the challenges and opportunities this trend presents to F&B packaging suppliers. Daniela Dorner, eCommerce director at Mondi and Akhil Aiyar, senior market analyst at Innova Market Insights, provide exclusive presentations and answer your questions on climate change, circular economy, product protection, the unboxing experience and more.