Confectionery packaging has unique demands and challenges that manufacturers must meet to protect product freshness and quality. Meanwhile, consumers expect superior unboxing experiences for their sweets and chocolates, presenting innovators with special design and high-performance material challenges. We speak to industry experts at Amcor, Huhtamaki and Smurfit Westrock to understand how leading suppliers are addressing these demands for superior confectionery packaging while improving shelf life and environmental sustainability features. “Unlike other food packaging, where there is a trend toward a natural look and feel, confectionery packaging often favors high-gloss materials to enhance visibility on shelves,” Dudley Jones, vice president for Global Sales Flexible Packaging at Huhtamaki, tells Packaging Insights.
