21 Aug 2024 --- Maintaining premium and luxury appeal on packaging for high-end products remains one of the industry’s foremost challenges amid consumer and legislative pressure to reduce and redesign materials for environmental sustainability. Catering to customer demands for appeal while reducing footprint is a call numerous producers and brands are answering with shifts toward materials with higher recyclability rates, monomaterial designs and alternative materials sourced from agricultural waste or other novel materials. The 4evergreen Alliance, an alliance of over 100 manufacturers, designers, brand owners, researchers and recyclers in the fiber-based sector, is working to support companies to achieve a 90% recycling rate by 2030. A prominent member of the group is South African pulp and paper manufacturer Sappi.
