Are connective packaging technologies the solution to brand protection sustainability?
By Jeremy Plimmer, editor/publisher at Product & Image Security.
In this Expert View, brand security expert Jeremy Plimmer explores how contactless data acquisition technologies on packaging can enable brands to supply a visible tracing system following a product from its source right through the supply chain, and beyond consumption. Moreover, he investigates how progressive technologies like digital watermarking can take traceability and recyclability to unprecedented heights.
PACKAGING & TECHNOLOGY NEWS
Industry 4.0 alliance equips Multivac with smart services for automated machine monitoring
03 Jan 2024 --- Multivac is partnering with Concept Reply, part of the Reply network of companies that specializes in Internet of Things (IoT), to develop smart services for automated machine tracking. The project is part of the... Read More
PACKAGING & TECHNOLOGY NEWS
02 Oct 2023 --- Connected packaging is transforming how companies manage their supply chains and engage with consumers, according to Jenny Stanley, managing director at Appetite Creative. Innovative software solutions now guide... Read More
PACKAGING & TECHNOLOGY NEWS
12 Sep 2023 --- SABIC is partnering with Taghleef Industries, Karydakis IML and Kotronis Packaging to produce in-mold labeling (IML) made of mono-PP for thin-wall container packaging. The IML technology creates a decoration... Read More
PACKAGING & TECHNOLOGY NEWS
Pharmapack Europe: Bormioli Pharma to showcase “greener” drug therapy with digital traceability
25 Jan 2023 --- Bormioli Pharma is unveiling its nebulizer for ophthalmic drugs, OptiMist, that administers therapies, minimizes waste and makes delivery more accessible and controllable through an app installed on smartphones at... Read More
BUSINESS NEWS
Marks & Spencer and Ocado venture pilots world-first digital DRS in UK recycling boost
13 Dec 2022 --- Ocado Retail, a joint venture between Marks & Spencer Group and Ocado Group, is partnering with Polytag to trial an on-pack Digital Deposit Return Scheme (DDRS) technology through QR codes on milk bottles. The... Read More
PragmatIC Semiconductor: Advancing connective packaging technologies with Amcor’s support
09 Feb 2022 --- PackagingInsights sits down with PragmatIC Semiconductor’s CEO Scott White after the ultra-low-cost electronics company secured series C funding of more than US$90M – including US$5M from packaging giant Amcor – to expand its capabilities in the packaging and other industries. White discusses the budding relationship with Amcor, the benefits of PragmatIC’s solutions for businesses and consumers, and what the connective packaging landscape might look like in five years from now.
Paccor: Revolutionizing plastics recycling with intelligent identification “digital ecosystem”
30 Sep 2021 --- Speaking at FachPack 2021, Paccor CEO Andreas Schütte discusses the launch of Paccor Cloud Solutions, a database designed to enhance recycling levels for food and non-food plastics packaging through intelligent identification systems. Schütte outlines how the Holy Grail 2.0 digital watermarking project in partnership with Digimarc is progressing and shares his thoughts on consumer perceptions of plastic after the COVID-19 experience.
SIG: Consumer-centric innovation, personalization, connective technologies and COVID-19
07 Sep 2020 --- Ali Kaylan, Vice President of Global Marketing at SIG, joins PackagingInsights to discuss how consumer lifestyle observations are used to inspire carton innovation, including the ultra-convenient on-the-go combismile. Kaylan also shares insights on the personalization and connective packaging technologies trends in beverage and dairy packaging, and how the company is navigating the COVID-19 pandemic.
SharpEnd: Achieving the US’ first full-scale NFC wine bottle deployment
06 Jan 2020 --- Californian wine brand Böen became the first wine brand in the US to deploy full-scale, Near-Field Communication (NFC) technology. This new technology, developed by technological visionaries SharpEnd – The Agency of Things and Guala Closures, provides consumers with instant access to information about the wine they are purchasing simply by tapping the bottle’s cap with a smartphone. This is achieved through e-WAK, Guala Closures’ award-winning, industry-first NFC-integrated aluminum closure for wine. Speaking at Packaging Innovations 2019 in London, Cameron Worth, Founder of SharpEnd, describes the success of this project and shares his thoughts on where NFC in packaging is heading.
SharpEnd: Connective technologies preparing to go mainstream
25 Mar 2019 --- Near-Field Communication (NFC) and other connective packaging technologies are readying for full-scale deployments across multiple markets in 2019, Cameron Worth, Founder of IoT agency SharpEnd, is predicting. Here, Worth describes how the increased cost-effectiveness and standardization of connective mechanisms, notably NFC tags, means that brand owners are now able to integrate connective technologies in packaging onto existing production lines. In a wide-ranging interview, he also discusses the challenge of combining these technologies with increased sustainability in packaging.
Internet of Packaging: Are connected technologies the future of brand engagement?
12 Apr 2023 --- Consumers exist in a connected world and packaging is increasingly seen as a valuable platform for digital engagement. Technologies like QR codes, Near Field Communication (NFC) and Augmented Reality (AR), have emerged in recent years. In the first of PackagingInsights’ 2023 webinar series, we discussed digital brand engagement and how these technologies can boost consumer connection and brand loyalty through packaging.
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