Are connective packaging technologies the solution to brand protection sustainability? 

By Jeremy Plimmer, editor/publisher at Product & Image Security. 

In this Expert View, brand security expert Jeremy Plimmer explores how contactless data acquisition technologies on packaging can enable brands to supply a visible tracing system following a product from its source right through the supply chain, and beyond consumption. Moreover, he investigates how progressive technologies like digital watermarking can take traceability and recyclability to unprecedented heights.