Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Protein packaging reinvented
Jun 2026
Innova Market Insights data reveals that consumers find packaging very important when choosing meat & dairy product launches. Standard tray & flat pouch were the leading packaging, while cup emerged as the packaging with the fastest rise in innovation. Biobased material for protein launches had 21% growth from April 2021 to March 2026, opening the path for new packaging opportunities.
Eco-forward rigid plastic
Apr 2026
As consumer concern around sustainability grows, the use of more eco-forward rigid materials is increasing. This is reflected in a rising number of F&B launches using more sustainable rigid packaging, particularly recyclable plastic. Most of these launches are concentrated in Europe.
Dairy packaging innovation
Mar 2026
Dairy packaging launches are increasing at a 17% compound annual growth rate from 2021 to 2025, according to data provided by Innova Market Insights. Environmental sustainability remains a major trend, with consumers globally opting for biodegradable packaging for dairy products. Recyclable was the leading sustainable packaging claim, while reusable saw the fastest growth in launches.
Packaging Insights’ sweet spot: Confectionery picks
Jan 2026
Confectionery launches showed a 2% year-over-year growth between October 2023 and September 2025, according to Innova Market Insights data. Nearly half of the launches occurred in flat pouches, and more than half were packaged in plastic. Meanwhile, launches featuring carbon labeling claims gained ground.
