Trends in soft drink packaging launches

May 2025

Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.

Trends in pet food packaging

Apr 2025

Innova Market Insights data shows a 21% increase in global pet food launches from 2020 to 2024. While consumers prefer paper packaging for pet food, product launches indicate that plastic remains the dominant material in NPD.

Sustainable packaging drives personal care

Mar 2025

Innova Market Insights data shows a 9% growth in Personal Care launches from October 2019 to September 2024. Ethical Packaging claims rose 22% in five years, with Recyclable claims being the most common.

Renewable rebellion

Jan 2025

Data from Innova Market Insights shows US consumers increasingly prefer recyclable packaging for environmental reasons, leading to a 9% annual increase in recyclable packaging launches over the last two years.