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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Freezer-friendly formats
Nov 2026
Innova Market Insights data indicates that packaging for frozen F&B launches is evolving across materials, formats, and sustainability claims. Europe leads frozen launches at 36%, followed by Asia at 27%. Plastic remains the leading material at 69%, while paper is gaining momentum with a 4% CAGR from October 2021 to September 2026.
Next-gen packaging reshapes bakery aisle
Oct 2026
Innova Market Insights data indicates that bakery packaging launches grew at a CAGR of 4% from July 2021 to June 2026. Flat pouches were the leading format, with plastic remaining the top packaging material and carton gaining momentum. Recyclable was the leading sustainability claim, while responsible source claims continued to gain ground.
Trends in snack pack launches
Sep 2026
Innova Market Insights data indicates that snack packaging launches grew at a +8% CAGR from July 2021 to June 2026. Flat pouches accounted for 50% of these launches, aligning with consumer preferences for purchasing salty snacks in pouches. Cup packaging formats showed the fastest growth, while plastic was the dominant packaging material.
Climate-smart packaging
Aug 2026
Innova Market Insights data indicates that consumers globally are concerned about how packaging contributes to excessive CO2 emissions. New product launches show that dairy products account for the largest share of carbon-neutral claims, while sauces and seasonings have seen an increase in climate-smart claims.
