Cryovac recyclable shrink bags protect packaged meat products, featuring beef cuts alongside Cryovac and Sealed Air branding.

Key trends

Packaging focus

In-depth analytical report providing insight into the materials, solutions and trends driving innovations in the global packaging industry.

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Trends in AI use for packaging manufacturing

Innova Market Insights data indicates that more manufacturers are launching products in new packaging formats. The growing number of formats, materials, and sustainability requirements is creating more variables for manufacturers to manage. As packaging requirements become increasingly complex, connected data is becoming more important, while AI is moving into practical decision-making around packaging production.

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Flexible plastics innovation

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Nutrition packaging formats

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Household packaging trends

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Product innovation

A curated spotlight on emerging trends showcasing innovative products in the packaging market.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the packaging industry.

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Freezer-friendly formats

Innova Market Insights data indicates that packaging for frozen F&B launches is evolving across materials, formats, and sustainability claims. Europe leads frozen launches at 36%, followed by Asia at 27%. Plastic remains the leading material at 69%, while paper is gaining momentum with a 4% CAGR from October 2021 to September 2026.

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Next-gen packaging reshapes bakery aisle

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Trends in snack pack launches

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Climate-smart packaging

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