Elopak: One billion Natural Brown Board carton sales boost low-carbon circular economy
01 Feb 2021 | Elopak
Elopak is celebrating a sales milestone for its Natural Brown Board beverage cartons – a billion cartons sold since its 2017 launch. Chief marketing manager, Patrick Verhelst, details where the cartons have been most popular and discusses scaling up recyclability rates and infrastructure. Notably, the company has increased its R&D spending by 25 percent to drive carbon footprint reductions and optimize circular economy practices.