Mars Klokow: How designers can make packaging more inclusive and accessible
03 Apr 2023 | Studio Obacht
Mars Klokow founded Studio Obacht to create a niche in the packaging design industry that centers around environmental sustainability and social justice. They explain that people typically choose products within 13 seconds after seeing them, making brand messaging and communication vital. Klokow says today’s packaging designers should be driven toward partnering with brands that exude positive social values to drive out the large consumer-centric companies.
