OPRL: The growth of the world’s first evidenced-based recycling label
02 Jan 2020 | OPRL
The On-Pack Recycling Label (OPRL) is a UK organization driven to help brands and retailers engage their customers more effectively to improve nationwide recycling levels through a clear labeling system. Speaking at Packaging Innovations 2019 in London, Jane Bevis, Chair and Director for OPRL, explains the growth of the OPRL labeling system into the UK's biggest and describes how other countries including the US, Australia and Singapore have adopted similar, evidence-based systems.
