SharpEnd: Achieving the US’ first full-scale NFC wine bottle deployment
06 Jan 2020
Californian wine brand Böen became the first wine brand in the US to deploy full-scale, Near-Field Communication (NFC) technology. This new technology, developed by technological visionaries SharpEnd – The Agency of Things and Guala Closures, provides consumers with instant access to information about the wine they are purchasing simply by tapping the bottle’s cap with a smartphone. This is achieved through e-WAK, Guala Closures’ award-winning, industry-first NFC-integrated aluminum closure for wine. Speaking at Packaging Innovations 2019 in London, Cameron Worth, Founder of SharpEnd, describes the success of this project and shares his thoughts on where NFC in packaging is heading.
Plastics specialists Ampacet showcased its carbon-free black color masterbatch at Packaging Innovations 2020. In this video, François Thibeau, Strategic Business Manager, Films, explains how the near-infrared detectability of the product enables black plastic to be recycled in existing infrastructure and... Read More
Herwin Wichers, Market Development Director at Smurfit Kappa, describes the carbon reduction and recyclability qualities of the paper-based TopClip multi-pack beverage carrier during Packaging Innovations 2020 in Birmingham, UK. Recently brought to market for the first time by Dutch beer brewer Grolsch, the... Read More
Delivering a reduced CO2 solution for multi-pack beverages and grocery products, Coveris' new Duralite R range offers a next-generation shrink film solution that is both 100 percent recyclable and contains up to 50 percent post-consumer recyclate, Rick Smith, Retail & Sustainability Director at Coveris,... Read More
Speaking at Packaging Innovations 2020, Vincenzo D'Angelo, Export Sales Manager at Bulgarian-German supplier Intrama, describes the company's 11-layer laminated high barrier, anti-fog film, which is one of the thinnest in the world. Mainly designed for food packaging, the ultra thinness of the film reduces... Read More
One of the main attractions of Packaging Innovations 2020 was the Sirane Group stand where the supplier was showcasing its Earth Packaging solutions. Simon Balderson, Managing Director, speaks here about how these plastic-alternative, compostable and recyclable packs can reduce packaging waste and food waste... Read More
Speaking at Packaging Innovations 2020, Berry M&H’s Sales and Marketing Director Simon Chidgey details the importance of reducing carbon footprint as well as packaging waste and how two of the supplier’s latest products, the Postal Pack and carbon black free masterbatch, can help achieve this. The Postal... Read More
Consumer packaging supplier Coveris launched a lightweight sandwich skillet named RecyclaLite during Packaging Innovations 2020 in Birmingham, UK. Will Mercer, Labels & Board R&D Director at Coveris, provides an overview of the easily recycled skillet for the food-to-go sector, which uses a minimum film... Read More
Changes in consumer habits and the growing demand for sustainable packaging solutions led Camvac to develop a range of biodegradable and compostable barrier films under its Camvert Range. Launched at Packaging Innovations 2020 in Birmingham, UK, Harry Coldrey, Sales Manager, discusses the latest addition to... Read More
Packaging Innovations 2020 in Birmingham, UK, witnessed the launch of the Rollor Pack, a 100 percent renewable, recyclable and biodegradable corrugated garment packaging that promises crease-free delivery. In this video, Herwin Wichers, Market Development Manager at Smurfit Kappa and Teun van der Laan, CEO... Read More
Chocal is a specialist in aluminum coverings for hollow chocolate. However the company is seeing increased demand from manufacturers who aim high for sustainability targets in the coming years. Although the popular aluminum packaging is fully recyclable, Alina Häßler, Junior Sales Manager, explains why a... Read More
The On-Pack Recycling Label (OPRL) is a UK organization driven to help brands and retailers engage their customers more effectively to improve nationwide recycling levels through a clear labeling system. Speaking at Packaging Innovations 2019 in London, Jane Bevis, Chair and Director for OPRL, explains the... Read More
“The blueloop platform was made in order to help our customers bring recyclable solutions to the market and make them more circular. We engage with our customers to move away from PVT solutions and closer to mono-material solutions,” Michael Hahl, Director of Sustainability at Huhtamaki Flexibles, says at... Read More
At CpHI Worldwide 2019, glass and plastic pharma packaging producer Bormioli Pharma showcased several new packaging prototypes to address four key trends – usability, traceability, connectivity and sustainability. Bormioli’s CEO Andrea Lodetti discusses how the company is set to translate these packaging... Read More
As industry looks for new ways to cut down its carbon footprint, IXON offers advanced sous-vide aseptic packaging, which saves cuts out a major chunk refrigeration, water and spoilage. By processing meat at a gentle temperature, products be made shelf stable for two years, while maintaining a pink,... Read More
Crown is a long-time leader in the beverage packaging industry with innovative technology. Veronique Curulla, Marketing & Business Development Director at Crown Bevcan Europe & Middle East, shares some of the company’s latest design collections at BrauBeviale 2019. In addition, Curulla outlines some of the... Read More
Loadhog is a multi-award winning, employee-owned UK manufacturer, dedicated to the design and manufacture, sale and pooling of Returnable Transit Packaging solutions across a diverse range of industries. In the following video from FachPack 2019, Martin Bachmann, Sales Manager for Loadhog demonstrates the... Read More
PackagingInsights speaks to Thomas Fettkenheuer, Sales Manager Formable Solutions for BillerudKorsnäs during FachPack 2019 about the durable and recyclable 180° U-Bend paper straw. Made from FibreForm, a uniquely shapable paper patented by BillerudKorsnäs, the straw is designed for individual drink cartons... Read More
