SIG: Consumer-centric innovation, personalization, connective technologies and COVID-19
07 Sep 2020 | SIG
Ali Kaylan, Vice President of Global Marketing at SIG, joins PackagingInsights to discuss how consumer lifestyle observations are used to inspire carton innovation, including the ultra-convenient on-the-go combismile. Kaylan also shares insights on the personalization and connective packaging technologies trends in beverage and dairy packaging, and how the company is navigating the COVID-19 pandemic.
