Smurfit Kappa: COVID-19 spurs greater sustainability in e-commerce fashion packaging
28 Sep 2020 | Smurfit Kappa
Smurfit Kappa’s Herwin Wichers, Market Development Director, discusses the rising consumer demand for sustainable packaging in fashion e-commerce. Research by the paper-based packaging leader identifies COVID-19 as a catalyst for greater sustainability, with 41 percent of online fashion shoppers changing purchasing behavior in the last six months, and 35 percent saying they would not make an online purchase from a fashion company if the packaging wasn’t eco-friendly. Wichers outlines Smurfit Kappa’s fashion packaging portfolio’s environmental and aesthetic credentials and details how the fashion sustainability trend compares to food and beverage home delivery.
