A Premium Package in the one-litre ambient portfolio

Tetra Pak has just recently added a new 1-litre package to its ambient product portfolio. The Tetra Prisma Aseptic 1000 Square ReCap3P package is, in terms of visual appearance and handling performance, a premium package. 

Tetra Pak has just recently added a new 1-litre package to its ambient product portfolio. The Tetra Prisma Aseptic 1000 Square ReCap3P package is, in terms of visual appearance and handling performance, a premium package. It is considered to be top of the range within the ambient 1-litre portfolio and broadens the customers’ choice in this volume category, offering a solution most suitable to premium and A-brands. The package is currently available with the ReCap3P opening and has sufficient headspace to make pouring exceptional. The squareness of the package and its sculpted side panels give a natural handgrip; the consumer’s hand literally closes round the package and so pouring is natural to control. In addition, sufficient paperboard stiffness combined with the shape of the package provide good grip stiffness from full to empty package. Visually, impact of the package is extremely high and metallic printing options enhance the premium image of the package further. The Tetra Prisma Aseptic 1000 Square package is produced on the TBA/21 filling machine and with a limited investment, existing TBA/21 050V installations can be updated by means of a Volume Conversion Kit. The environmental profile of the package is good; the package is mainly based on paperboard (a renewable material) and thus used packages are suitable for recycling and energy recovery i.e. incineration. It can be collected and recycled with other beverage cartons. The Tetra Prisma Aseptic 1000 Square package complements the range of already existing TPA family and portion packages. Customers can now brand across difering volumes. The package was field tested and subsequently launched in Canada, to revitalise an older and already established brand and in Italy, to package branded fruit juices. Market Research was carried out by both customers and results proved to be exceptionally positive: Tetra Prisma Aseptic 1000 Square ReCap3P has made its debut as a clear winner and a true premium solution.