Alice Gets Her Colors Done

Since 1996, Alice White has introduced millions of wine lovers to the charms of wines from South Eastern Australia.

16/12/06 Alice White announces the debut of new, vibrantly colored packaging for its popular line of Australian varietal wines. In addition, Alice White will introduce three exciting new wines: Riesling, Pinot Noir and Red Lexia. Both initiatives illustrate the dynamic nature of Alice White; one of the leading Australian wine brands and an Impact Newsletter “Hot Brand” for the past six years.

Labels feature warmer, brighter and richer tones with enhanced Australian cues. The bottle was retooled to feature a taller shape, deeper punt, handsome bar top finish and colorful capsule. Each varietal is color coded by label and capsule.

The new package is much more captivating and strongly conveys the colorful and quirky spirit of Australia,” says Mary Wachowicz, Associate Brand Manager for Alice White. “I’m pleased to introduce our three new varietals in such hip packaging.”

Each new flavor embodies the Alice White style of fruit-forward, easy to drink wines. Riesling is an Australian specialty that is fast gaining traction with American consumers and Pinot Noir is the fastest growing varietal in the U.S. according to data provided by Information Resources Inc. (IRI). Red Lexia, mate of the lusciously fruity Lexia, is aromatic with soft red-fruit flavors.

Since 1996, Alice White has introduced millions of wine lovers to the charms of wines from South Eastern Australia. Today, Alice White is the sixth leading Australian wine brand in the U.S. with an amazing 60% growth rate since 1998. Alice’s success is due to the exceptional quality of her affordably priced varietals and blends which consistently earn accolades and “Best Value” designations.