Amcor Flexibles and QV Foods Bring Innovative, Gentle Steaming Solution to UK Fresh Produce Market

Amcor Flexibles and QV Foods are passionate about providing the very best quality and taste to consumers.

8 Jun 2012 --- Amcor Flexibles and QV Foods are passionate about providing the very best quality and taste to consumers. When Asda in the UK decided to develop two new delicious ready-to-cook potato products, QV Foods and Amcor Flexibles worked hand in hand to deliver an outstanding solution.

QV Foods is synonymous with the growing and marketing of high class potatoes. They created two exciting new ready-to-cook offerings for Asda: New Potatoes with a splash of mint oil, topped with melting rich butter and fragrant herbs and New Potatoes with a splash of fiery chilli oil, topped with a melting sun-dried tomato and basil butter. “We wanted to ensure that the packaging which protects the Asda New Potatoes also allows for optimum first time cooking” said Kevin Woods, Group Business Product Development Manager at QV Foods.

Amcor Flexibles provided the perfect solution with its Amcor ProtectValve self-venting system for microwave cooking. This easy-to-use system integrated into the lidding film means that the pack does not have to be pierced. It gives improved cooking results as it allows pressure to be built up inside the pack, steaming the product gently in its own juices and helping vitamin retention. The reduced cooking time versus conventional boiling significantly reduces the amount of energy used and it is also safer for the consumer as steam will only escape from a designated point on the lid - thus avoiding the risk of scalding. Amcor Flexibles has used its well-known P-Plus film in conjunction with the ProtectValve bringing enhanced shelf life as well as superior quality. “Not only have we delivered a perfect solution but also an innovation for UK consumers” says David Mayers, Sales Manager Fresh Produce, Amcor Flexibles Europe & Americas. “This is the first time Amcor’s ProtectValve has been applied to lidding material for fresh produce in the UK.” he added. Asda launched the two New Potato ready-to-cook recipes in April 2012 in both 360g and 590 g for the butter and herbs product and in 360g for the sun-dried chilli product. Amcor Flexibles Fresh Produce division is the original and leading supplier of solutions for the Fresh Produce market with a dedicated team of experienced food scientists across Europe and focus on customer partnership.