Belvita Updates Core Range Pack Design

Belvita has updated the pack design and size for its core breakfast biscuit lines.

Belvita Milk and Cereal, Fruit and Multigrain, Honey and Nuts and Chocolate Chip variants will be available in a 225g pack size, replacing the 150g and 300g standard packs, and will be repackaged in a horizontal box for “strong stand-out on shelf and ease of merchandising.”

Daniel Kessler, senior brand manager for Belvita, said: “We believe the new packs will meet the needs of consumers who are looking for more value-for-money per 100g, and those who found the previous pack sizes impractical.”

Source: Mondelez International