Ribena Unveils New Tropical Flavor Exclusive To Independents

Ribena has launched a new Pineapple & Passion Fruit flavor in a 250ml carton format, in a move designed to help independent retailers capitalize on the “growing consumer interest” in tropical flavors.

Ribena has launched a new Pineapple & Passion Fruit flavor in a 250ml carton format, in a move designed to help independent retailers capitalize on the “growing consumer interest” in tropical flavors. As part of Lucozade Ribena Suntory’s ongoing health and wellbeing plan, Ribena Pineapple & Passion Fruit contains less than “15 calories per serving.” Charlotte Flook, marketing controller for Ribena at parent company Lucozade Ribena Suntory, said: “Tropical flavors are already hugely popular with consumers, so we are confident this new SKU will give shoppers another reason to step through the doors of an independent store.”

In conjunction with the launch, Ribena has also re-designed the packaging across its entire cartons portfolio. Flook said: “Following the success of Ribena’s recent redesign across other formats, we are bringing the brands new look to our cartons range too. The vibrant packaging has been proven to increase purchase intent, so is set to boost carton sales for retailers over the coming months.” Ribena Pineapple & Passion Fruit is available exclusively to independents at 69p.

Source: Lucozade Ribena Suntory