Berkshire Labels Develops New UV Flexo Printed Labels for Frobishers Juices
The labels are printed UV Flexo in up to 7 colours including both a matt and gloss varnish plus a silk screen tactile varnish. The screen tactile varnish was selected to add a premium feel to the logo and enhance the Frobishers brand.
19 Sep 2012 --- Berkshire Labels has recently completed a successful launch for the new range of premium juices from Exeter-based Frobishers Juices. There were 14 new sets of labels required, encompassing a Front, Back and Neck label.
The labels are printed UV Flexo in up to 7 colours including both a matt and gloss varnish plus a silk screen tactile varnish. The screen tactile varnish was selected to add a premium feel to the logo and enhance the Frobishers brand.
Berkshire Labels now provides circa 20m labels a year for Frobishers, which produces a range of premium all natural juices, smoothies and blended juice drinks. Frobishers celebrated its 20th birthday in 2012 with a full rebrand. The look and feel of the new brand has been really well received by the hospitality industry and consumers alike, and the strapline 'We Know Juice' speaks volumes. Berkshire Labels was selected as a new supplier for this new range due to is creative partnership approach which is fully supported by its modern and comprehensive production facility.
None of Frobishers' juices are made from concentrate and they contain no added sugar or any other nasties so the flavours of the juices are able to shine through and deliver only authentic fruit flavours. The company has set its sights firmly on raising its national presence so look out for the Frobishers range in a bar or restaurant near you!
Frobishers Juices Sales and Marketing Director Steve Carter commented: "We went to tender for our label printing and were impressed with the way Berkshire Labels interpreted our brief and gave us some constructive input as to how the labels could enhance our bottles. The team at Berkshire stop at nothing to achieve a superior quality finish. We appreciate this all the more as it reflects positively on our superior quality product."
Paul Roscoe, Managing Director for Berkshire Labels commented: "We look forward to a long and 'fruitful' partnership with Frobishers. It's a great brand with strong brand values that we feel Berkshire Labels aligns with."
