Velcro Industries Delivers an Innovative Packaging Closure Solution for Lundberg Family Farms Rice Varieties

Lundberg Family Farms worked with manufacturer, PEEL Plastics Products Ltd., a recognized leader in product and process innovation, to convert their existing lay-down packaging to a flat-bottom stand up pouch containing Velcro Industries’ PRESS-LOK closure.

19 Sep 2012 --- Velcro Industries, with its commitment to creating smart products, services and technologies wherever things can be connected, announced its partnership with Lundberg Family Farms. Velcro Industries is working with Lundberg Family Farms to integrate Velcro Industries’ new PRESS-LOK closure technology into new package designs for their organic and Eco-Farmed rice lines to help ensure a more secure customer experience. Lundberg Family Farms is the first U.S. food company to use this technology in their packaging.

Lundberg Family Farms worked with manufacturer, PEEL Plastics Products Ltd., a recognized leader in product and process innovation, to convert their existing lay-down packaging to a flat-bottom stand up pouch containing Velcro Industries’ PRESS-LOK closure. Having the new rice package standing upright on the shelf will give Lundberg greater brand presence and consistency in shelf-sets that are already accommodating other grain brands in stand-up pouch packages, as well as deliver on the needs of the consumer.

“Lundberg Family Farms is committed to producing the finest quality rice and rice products and it is our mission at Velcro Industries to create smart products, services and technologies that provide an amazing experience for our customers and their consumers,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Industries. “Our products benefit brands and consumers across a wide spectrum of industries and we are thrilled that the secure closure ensures our innovative PRESS-LOK fastening solution will be of great value to Lundberg Family Farms’ rice products and help further their customer satisfaction.”

“Our customers have been asking us to add a reliable closure to our packaging, so we partnered with Velcro Industries, a trusted brand with more than 50 years of experience to find a solution,” said Grant Lundberg, CEO of Lundberg Family Farms. “With the PRESS-LOK closure, our customers will appreciate the ease and convenience of a re-sealable package.”

The VELCRO Brand PRESS-LOK closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it contains an easy alignment that allows the hooks to engage without precise line-up, securing closure with great burst strength to maintain the package integrity.

Consumers can find Lundberg’s new packaging at natural food stores and supermarkets nationwide beginning in the fall of 2012.