Bolletje Enhances Pack with Velcro® Press-Lok® Closure

Available for the caramel and chocolate truffle Kruidnoten, the PRESS-LOK® closure packaging provides consumers with innovative closure assurance, ideal for storage at home or on the go.

Available for the caramel and chocolate truffle Kruidnoten, the PRESS-LOK® closure packaging provides consumers with innovative closure assurance, ideal for storage at home or on the go. This partnership marks the first time VELCRO® Brand’s PRESS-LOK® has been incorporated into consumer goods products market in the Netherlands, Europe. The closure is already gaining traction in North American markets through partnerships with grocery and home and garden product manufacturers. 

The PRESS-LOK® closure addresses any chance of package misalignment by containing a series of interlocking micro features that connect at multiple levels, even after repeated use.  
 
“Velcro Industries’ focus on smart solutions and innovation aligns closely with Bolletje’s heritage and values,” said Lenny Swart, SBU Manager Packaging & Materials Handling EMEA, Velcro Industries. “We are pleased to partner with Bolletje to provide its consumers with a package that reflects a commitment to product excellence, quality and design.”  
 
Bolletje is continually seeking inventive ways for consumers to improve their experience with Bolletje foods, ranging from traditional rusk breads to cookies. For example, the company offers boxes to store its gingerbread and updated its rusk bread to include a finger hole that enables consumers to more easily remove the product from the packaging.  
 
“Bolletje has a strong heritage of providing quality products to our customers and we are always looking for new ways to enrich our customers’ experience with our breads, cookies and crackers,” said Jeroen Penninks, Purchaser, Bolletje. “With the new PRESS-LOK® closure on our Kruidnoten cookies, consumers will appreciate the easier open and close process.”  
 
The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength. 

Source: VELCRO